Design Is Not Art—But Both Can Strengthen Your Marketing

Design Is Not Art—But Both Can Strengthen Your Marketing

Design is not art, and your designers are not artists.

While it is true that designers may create great art, or artists may create great designs, the two creative worlds of art and design are ruled by different philosophies. Ignoring this reality can quickly derail any marketing project and create a frustrating riff between design team and client. Read ahead to learn about art's and design's respective roles in marketing.

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4 Innovative Ways to Give Customers New Access to Your Brand

4 Innovative Ways to Give Customers New Access to Your Brand

It's not enough for a restaurant brand to have a convenient location, quick service, or a bargain meal anymore. In today's hyper-competitive and widely-varied quick-service restaurant market, convenience-seeking consumers are always looking for the option that has the next best thing. Fast-food giants, like Starbucks, Dunkin' Donuts, and Taco Bell, all have a leg-up on the competition with their abilities to cater to always-changing consumer demands in fun and innovative ways.

What lessons can you learn from fast-food chain marketing moves? 

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Recruiting and Attracting Top Talent

Recruiting and Attracting Top Talent

Even during a recession economy, it can be difficult for a company to find suitable staff to fill open job positions. Generally, the smaller the company, the less well known the brand, the harder this can be.

Before you call that recruitment agency, take a good long look at the current state of your organization. Are your employees happy and motivated? Do they feel appreciated? Does your company have a positive company culture and an attractive brand? If your best employees are already jumping ship, you should address inner company issues first before casting that hiring net.

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Print Isn't Dead - But It's Not The Same

Print Isn't Dead - But It's Not The Same

Print ranks as one of the top most influential mediums according to a December 2017 study by Clutch. Technology is not actually fully killing off print - with advanced POD (print-on-demand) devices, companies can maximize their investment in print with increasingly more deep and vibrant colors on more surfaces. Graphic design in 2018 will offer more creative opportunities for print marketing and advertisement.

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Interactive Branding in 2018

Interactive Branding in 2018

Engaging with customers has taken on a whole new level with the acceleration of advancing technology. Brands are getting more and more creative with their interactive marketing campaigns to boost their brand, gain brand awareness, and generate meaningful leads. 

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Marketing the Madness

Marketing the Madness

Invested in college basketball or not - you still have to deal with the madness of March. (You can't stop the waves, but you can learn to surf.) People all over the nation have been participating in bracket challenges since 1851 for a chess tournament in London, in 1877 for the Wimbledon tennis championship, and finally, bracket pools appeared in the 1970s when 32 teams competed in the American basketball NCAA tournament. 

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How Company Culture Can Improve Customer Experience

How Company Culture Can Improve Customer Experience

It’s a fundamental business principle that customers who have a great buying experience are far more likely to return. Every CEO knows that it is repeat business which really drives sales. Building a business relationship with a customer hinges on trust, but it can be easy to forget the human element and concentrate on the product.

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Building a Brand Culture

Building a Brand Culture

Building a brand culture for your business is essential these days in a marketing world overloaded with information about companies, their products, and even their employees. Consumers have grown weary of ad campaigns and corny slogans, which can have little to do with the product they're searching for.  They seek truth, not some flat, meaningless image or logo. Today's savvy company has a brand culture in place which not only extends to their customer base but links back to the employees of that company.

 

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How To Prevent Communication Issues in a Remote Workforce

How To Prevent Communication Issues in a Remote Workforce

84% of organizations today have a remote workforce. There can be huge benefits to both employers and employees; talent pool expansion, employer cost savings, increase productivity and improvements in employee satisfaction are just a few.  

However, working remotely does have its challenges. Communication and collaboration can be difficult.  Taking advantage of technology and setting up some simple guidelines can help minimize these.

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Do Your Job - Your Business' Success from the New England Patriots Dynasty

Do Your Job - Your Business' Success from the New England Patriots Dynasty

Forbes recently put out an article arguing that the New England Patriots have this uncanny approach to their team that, in short, delivers results. Under Bill Belichick, the Patriots have gone 226-80, 26-10 in the postseason with five Super Bowl wins; the most Super Bowl wins by a head coach (out of 8 Super Bowl appearances). There is no question that Bill’s coaching ability has played a major role in the Pats Dynasty. The lessons, choices, and adjustments he’s made exemplify applicable moves that can be made to your business to have a similar impact.

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Review: The Cloverfield Paradox and their One-Of-A-Kind Movie Marketing Strategy

Review: The Cloverfield Paradox and their One-Of-A-Kind Movie Marketing Strategy

Super Bowl commercials got plenty of buzz when it comes to what went on in between game time. Whether it was Tide’s takeover or Alexa’s lost voice; there seemed to be a healthy conversation going on over who won the hearts of the audience.

What seemed to have caught many eyes was the short commercial for The Cloverfield Paradox, which was promoted just hours before it was going to be released on Netflix after the Super Bowl game. There was no warning, no second trailer, and not even really a campaign. This marketing strategy is very surprising when you look back at J.J. Abrams previous films.

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Great Recruitment Videos And Why They Work

Great Recruitment Videos And Why They Work

Let’s put it plainly – video is king. For HR, hiring managers, and marketers; recruiting has a massive branding implication that needs to be nailed in order to reach the best and brightest. Video is the perfect medium for displaying a variety of characteristics on why they should apply for your company or specific position.

 

The challenge that many companies face is to generate a traffic-friendly recruitment campaign that would allow them to attract the brightest minds across the country or the globe. Talent recruitment and development is often a cornerstone in top companies searching for this. But recruiting the best talent is competitive, and companies need creative solutions to attract the right people.

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Super Bowl Ad Previews

Super Bowl Ad Previews

Maybe the one time in the year when you’re shushed during a commercial – and for good reason. Last year’s super bowl, between the coin toss and the end of play, drove in around $419 million from advertising for Fox according to Kantar Media.Here are a few ads that have been released to give audiences everywhere a taste of what is to come:

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Choosing Music For Your Video

Choosing Music For Your Video

Music is a natural part of everything in our lives. It can influence, encourage, or even appease our moods. A study from Nielsen looked at the effectiveness of more than 600 television advertisements, more than 500 of which included music. The study concluded that commercials with some form of music performed better across four key metrics - creativity, empathy, emotive power, and information power - than those that didn't. Ensure you choose the right music for your marketing video carefully. To help you, here are some recommendations before you begin:

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2018 Video Trends

2018 Video Trends

You only need to spend a few minutes online to see that video is all the hype, and the key to a successful brand. No surprise here, as according to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy.

With 2018 around the corner, technology innovation is offering unique opportunities for video marketing that are giving rise to the following trends:

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