2018 Video Trends

You only need to spend a few minutes online to see that video is all the hype, and the key to a successful brand. No surprise here, as according to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy.

With 2018 around the corner, technology innovation is offering unique opportunities for video marketing that are giving rise to the following trends:

360° videos

A debatably progressing trend in 2017, there's no doubt that in the upcoming year that 2018 will embrace and blow up the immersive technology perk. Having consumers being able to control their own perspective when viewing their video content is a no-brainer when being able to tailoring content to almost any audience. And it's not just for VR headsets, but you can control perspectives using a computer or smartphone as well.

While 2017 served majorly as the introduction to the 360° innovation, there were results of higher click-through rates, more views, shares and subscribers. It's very likely to become an important tool for engagement in 2018.

Projection Mapping

With all the benefits that comes along with experiential marketing, video projection mapping can offer awe-inspiring spatial augmented reality onto any 3D object(s) to make a mesmerizing result.

 

Obviously used for it's dramatic effect, projection mapping is sure to become one of the utilized features in any event or experiential marketing strategy in the upcoming year.

Shoppable Videos

Bridging the gap between between browsing and purchasing on their social posts are all the buzz when it comes to brands allowing their viewers to purchase products straight from their social media pages.

There have been reports beginning of April seeing a 50% lift in direct sales conversion from Instagram within 10 days of adding the tool to a brands Stories. Making social commerce a priority is going to be one of brands most utilized strategies come 2018. 

It's not too late to get involved in video. Consider how you can incorporate video into your marketing efforts for wider reach, massive shareability and to build brand loyalty. Video technology is improving all the time and these innovations are just the beginning. 

If you would like to learn more about video success, feel free to explore some more information or see some real case-studies. Cheers!

 

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