Influencer marketing is an increasingly growing trend that is a powerful weapon for businesses to connect and engage with qualified prospects in a highly efficient way. With so much noise on social media, it may be the best strategy to getting your content in front of your ideal audience and being heard. The benefits of influencer marketing are too high to be ignored.
Before delving into those benefits as to why your brand should leverage influencer marketing in your strategy, let’s be clear on exactly what influencer marketing is and why it’s a successful technique.
What is Influencer Marketing?
Influencer marketing focuses on using key leaders and experts in your niche to drive your brand's message to their larger market. You're engaging internal and industry influencers that have active social networks to help achieve your business goals. These leaders are either inspired to share your message or will do so for hire. Either way, it’s an ideal strategy to leverage a buzzing network and organically get your content in front of a targeted audience.
The beauty of influencer marketing is that everyone involved profits. You see, you gain credibility and exposure to your influencer’s audience. The influencer gets to share content that delights their followers, bolstering their brand name. And finally, the audience gets to engage in remarkable content from someone they trust.
It’s a win-win for all parties. Here are five more reasons why your brand should implement influencer marketing into your strategy:
5 Reasons to Use Influencer Marketing in Your Strategy
#1 Quickly build trust around your brand – 92% of consumers trust recommendations from peers or trusted authorities. Influencer marketing helps to build the know, like and trust factor with your target audience to start gaining new followers to your brand
#2 Boost brand awareness – looking for ways to increase brand visibility online? Leveraging an influencer’s social media channels to distribute your value-rich content is a surefire way to boost brand awareness and attract quality prospects to your funnel
#3 Convert better customers - Customers generated through influencer marketing tend to be more loyal with a higher lifetime value
#4 Boost ROI in marketing dollars - Businesses make an average of $6.50 for every dollar invested in influencer marketing — and the top 13% make $20 or more for every dollar spent (Source: Tomoson). Influencer marketing averages a better ROI than any other online marketing strategy!
#5 It’s just simply powerful - Influencer marketing presents a clear opportunity for brands to leverage the power of word-of-mouth through personalities that consumers already follow and admire.
Influencer marketing is the best technique to bolstering your marketing, expanding your exposure online, and creating revenue for your business. Reach out to an influencer in your niche today and begin fostering a partnership that can lead to successes for their brand as well as yours!