5 Powerful Reasons To Use Video In Your Marketing

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Forbes Magazine calls video marketing, "the future of content marketing." Facts support this assertion.

  • According to Forbes, video could claim up to 80% of web traffic by 2019
  • Adding a video to marketing increases click-through rates by 200%-300%
  • Embedding videos in landing pages increases conversions up to 80%
  • Customers are 64% more likely to buy a product after watching a video about it
  • 1/3 of time spent on the internet is spent watching videos

And just in case these statistics aren't enough to persuade you, these 5 reasons might.  

Video marketing improves your site's SEO. Google loves videos. In addition, an engaging video increases time spent on your website, which signals Google and other search engines that time on your site is time well spent. If you use YouTube (owned by Google) to display videos on your site, be sure to optimize them with interesting titles and descriptions. Include a link to your site from the video for those who come across your work on YouTube.

Video appeals to mobile traffic. In the early days of Internet, traffic to your site came primarily from laptop or desktop computers. It's no longer the early days of Internet. Over a recent 3-year period, mobile video views have increased by 400 percent. YouTube reports that mobile video consumption continues to double yearly, while Google reports that mobile users are 1.4 times more likely to watch a video or a branded content ad on their mobile device as they would on a TV or desktop computer.

Videos explain things better. If a picture is worth a thousand words, then how many words is a video worth? It's gotta be at least a million or two, right? Digital marketing experts claim a one-minute video is worth about 1.8-million words. Videos are much more efficient at explaining a new product or difficult concept. Because a well-done video explains concepts, products, and services in an engaging manner, you'll have engaged customers.

Videos strengthen your brand. If you want to make a connection, you want people to see who you are and hear your voice. Videos provide unique opportunities to connect through design, voice, and content. Because watching a video leads to stronger consumer attention and higher user engagement, your effective branding efforts become more effective. To make videos as memorable and effective as possible, keep them in line with your brand strategy.

Videos lead to more conversions and sales. You're in business to help people and make money. You can't do either of these if you're not converting leads into sales. Whether it's an explainer video, a how-to video, or a landing page video, you'll get more sales. Remember when it comes to great conversion videos, you need to provide valuable content to your target audience.

Have a question about how to use video in your content marketing? Check out our free guide to start creating a marketing strategy to improve your video success. Or take a look at some other tips regarding video marketing.