Videos are a powerful tool for drawing in, and engaging trade show attendees. Trade show audiences, attentions and format are unique, and your video should reflect this. Here are some tips to consider when developing your video:
- Only use graphics, and lots of them. Still or moving images that are high quality and large. The trade show screens will be large format and the graphics will be seen from various distances.
Include an intro graphic. Consider using the logo on this intro piece. Trade show attendees will approach a booth at varying moments and will not know where in the video they are watching.
Keep it short. Attendees will most likely not watch a video that is longer than a minute. They are at a trade show and want to cover as many booths as possible. Remember the 5 second rule: 5 seconds- that's about how long the trade show environment will allow exhibitors to grab the attention of trade show attendees with their video.
Loop the video. The focus of those running the booth should be talking to the attendees rather than clicking play each time the video ends.
Use upbeat/appealing music. Audio helps draw in attendees and can be heard from a distance.
Cycle the images quickly. Avoid keeping a shot on screen for longer than 5 seconds. Attention spans are short, approximately 7 seconds, so keep it moving to keep their engagement.
Videos for a trade show cater to the event environment and attendees. Although an existing marketing video would be quick and easy to use, it might not be the best solution.
Below, are some examples of trade show videos Inventive produced. Let us help you make the most out of your upcoming trade show. Please contact us for more information.