You might be staggered to read that that Gallup periodically measures employment engagement at around 10-15%—meaning that 85-90% of employees are either partially engaged in their work, or not engaged at all.
So… how do you engage this massive population of unengaged employees?
Today's generation is accustomed to video communication, creating a demand for video devices in the workplace. Video is the perfect communication channel through which you can instill a sense of belonging, develop a company culture for your employees, and drive home key corporate messages. It should be included as a vital component of your Internal Communications Strategy.
What makes video communication so effective is that inherently it’s a social tool. Video can either be broadcast live, or you can have video-on-demand. Either way, it’s visual. Expressions and body language can be conveyed, giving it an exponential advantage over simple email, text, or phone call communication. Video helps bring your company together, fostering relationships between management and employees, especially where some might be located remotely.
When you consider that an engaged employee is one defined as feeling empowered, confident, and enthusiastic, to fulfill his/her job, and inspired by the company culture, the numbers expose that an awfully high proportion of the workforce feels negative about their jobs.
With numbers like this, it will come as no surprise then that overall productivity falls and the loss to the U.S. economy has previously been calculated to be as much as $450-550 billion annually.
It’s vital your company maintains a happy, motivated workforce which is positively engaged in their work. Not only will you avoid wastage caused by high turnover, but the quality of work will also increase, with consequent increase in overall product output.
Video is an excellent means of inspiring your employees and communicating quick, accurate information and can be shared easily with your employees, who can also post general comments, feedback, or questions. In fact, the mobile convenience and portability of smartphones and tablets empower your employees, in turn ramping up their engagement.
Video communication also empowers your management by allowing them to convey regular key messages to staff regarding your company vision and culture.