Having a solid brand awareness strategy takes careful planning and is sustained by creating enticing content. Positioning your brand to leverage both paid and owned media can drive engagements, grow your online presence, and contribute to your brand’s authority within its industry.
Defining specific goals for your branding strategy is important because creating brand awareness is not the same as creating marketing campaigns focused on driving sales. Your short term goals may be as simple as increasing email subscriptions or follower interaction on social media. When creating your content and strategy, focus on creating value that goes beyond the products and services you sell.
How to Have Consistent Branding Across All Platforms
1. Construct a User-Friendly Website
Have an easy-to-use website that displays information clearly along with professional photographs. Make sure you have all of your social media links displayed as well as an email subscription sign up.
2. Target your Advertising Efforts
If you are trying to create brand awareness then you are trying to reach new audiences in order to introduce potential customers to your product or service. Determine who you are trying to reach based on demographics/interests and tailor your advertisements accordingly.
3. Design Appropriate Marketing Materials
You will need to adjust your current content and determine what channels to use in order to ensure it will effectively reach these new targets. You will also need to re-write your marketing copy with well-structured sales pitches.
4. Network with Influencers
Testimonials are one of the most effective ways to gain new customers. Find influencers your target market can identify with and have them recommend your business. This can be part of your PR strategy and will create credibility and trust.
5. Maintain a Social Media Presence
Staying up to date with your social media posts is extremely important because this is one of the main ways customers stay updated with your business. Create a posting schedule in advance with a variety of content posts.
6. Host an Event
Hosting an event is a great way to reach out to new customers, especially if your business is brick-and-mortar. Events give you an opportunity to develop personal relationships with potential customers and will also give you the opportunity to demonstrate your product or service in person.
7. Seek Sponsorship Opportunities
Sponsoring a team or event will not only help you reach new audiences, but it will make your business look good. People like companies that get involved in the community, and sponsorship opportunities will get you new exposure.
With branding that reaches beyond the product and services you provide, and activities that support the community your business is active in, you will be able to relay a positive message related to your business. With brand awareness, you create value that transcends short-term sales goals, and sets your company up for long-term success and recognition.