Print Isn't Dead - But It's Not The Same

Print ranks as one of the top most influential mediums according to a December 2017 study by Clutch. Technology is not actually fully killing off print - with advanced POD (print-on-demand) devices, companies can maximize their investment in print with increasingly more deep and vibrant colors on more surfaces. Graphic design in 2018 will offer more creative opportunities for print marketing and advertisement.

Here are only a few of the reasons why print will not become as obsolete in the digital age as many think:

  • 82% of U.S. internet users trust print ads when making a purchasing decision, more than any other medium
  • Print requires 21% less cognitive effort than digital media
  • 84% of Americans retain a company's name when they receive promotional gifts with a company's logo on it
  • 60% of consumers make a brand their first choice when it engages their senses
  • Print can be made in any format with no creative limits
  • Unlimited accessibility with no device, wifi, username or password required
  • Can be at work at home, informs and entertains
  • 61% of consumers feel more positive about a brand when marketing messages are personalized

With competition for consumer attention at an all-time high, print marketing should not be underestimated in your communications strategy. Check out what we're talking about when it comes to graphic design and print ->