In case you feel the need to date yourself, Facebook just had its 10th birthday, which is a nice benchmark of how far social media has come in the past decade. Your brand’s success and customer engagement rely heavily on your social media presence; maintaining your brand across all platforms is a fundamental rule to embrace.
Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn are among the top social networks for brands and businesses. Here are some simple tips on each platform to help you grow.
- Your Facebook and cover photo are your customer's first impression. Use a recognizable logo and color to keep things in line with the company message. As an FYI, your cover photo does not have to be a one-time design. Change up the picture for product launches, new services, seasons, milestones, or promoting a new hashtag.
- Maintain a high response rate. The majority of people expect brands to have a response rate within a day.
- Build a community around an engaging hashtag campaign. Successful brand campaign examples are #PutACanOnIt by Redbull and #ShareACoke by Coca-Cola.
- Include a link to your website in your profile. Your Instagram profile is the one place where a link is clickable (unless it is a paid post).
- Have content strategy by directing followers to your website, offering your opinion, or interacting with customers by @mention.
- Use only one or two hashtags. Engagement has been known to drop when using an extensive hashtag list. There are a plethora of hashtag trackers including RiteTag, Hashtracking, and Tagboard to help monitor your success.
- Make sure to add a hover “Pin It” button to images on your website. Users share branded content 150% more often than non-branded.
- Use Pinterest boards to share both inspirational information to your target audience, or boards about your business. It is important to rearrange your boards based on popularity and content in which your customers are looking.
- Make sure to market the video content you produce on other social media platforms (Facebook, links on Twitter, and samples in Instagram Video).
- Keep brand consistency through titles, tags and descriptions. Often, people share YouTube clips out of context; it is important to keep a steady brand message throughout a series.
- Show people you are an expert with a solid profile. Product and service reviews on the company page are one of the most compelling parts of LinkedIn.
- Join groups within your industry. When you join industry groups, you surround your business with a network of people who typically gravitate towards your brand and have reason to interact with it.
Above all, it is important to show your customers that you are active in the social media community. Share relevant content, post questions to spark dialogue, and be an available resource on all platforms for your customer. For a quick reference, see our infographic below.