Review: The Cloverfield Paradox and their One-Of-A-Kind Movie Marketing Strategy

Review: The Cloverfield Paradox and their One-Of-A-Kind Movie Marketing Strategy

Super Bowl commercials got plenty of buzz when it comes to what went on in between game time. Whether it was Tide’s takeover or Alexa’s lost voice; there seemed to be a healthy conversation going on over who won the hearts of the audience.

What seemed to have caught many eyes was the short commercial for The Cloverfield Paradox, which was promoted just hours before it was going to be released on Netflix after the Super Bowl game. There was no warning, no second trailer, and not even really a campaign. This marketing strategy is very surprising when you look back at J.J. Abrams previous films.

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