Design Is Not Art—But Both Can Strengthen Your Marketing

Design Is Not Art—But Both Can Strengthen Your Marketing

Design is not art, and your designers are not artists.

While it is true that designers may create great art, or artists may create great designs, the two creative worlds of art and design are ruled by different philosophies. Ignoring this reality can quickly derail any marketing project and create a frustrating riff between design team and client. Read ahead to learn about art's and design's respective roles in marketing.

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