Helping Brands Attract and Recruit Top Talent

Helping Brands Attract and Recruit Top Talent

At Inventive, we know the labor market is constantly changing. From established companies looking to hire the next round of graduates, to startup organizations looking to hire more experienced professionals, to businesses looking to hire more tradesmen, our clients come to us with a wide range of hiring needs. Read on to learn what we ask our clients who are looking to recruit, and what a recruitment campaign can do for you.

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4 Innovative Ways to Give Customers New Access to Your Brand

4 Innovative Ways to Give Customers New Access to Your Brand

It's not enough for a restaurant brand to have a convenient location, quick service, or a bargain meal anymore. In today's hyper-competitive and widely-varied quick-service restaurant market, convenience-seeking consumers are always looking for the option that has the next best thing. Fast-food giants, like Starbucks, Dunkin' Donuts, and Taco Bell, all have a leg-up on the competition with their abilities to cater to always-changing consumer demands in fun and innovative ways.

What lessons can you learn from fast-food chain marketing moves? 

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Interactive Branding in 2018

Interactive Branding in 2018

Engaging with customers has taken on a whole new level with the acceleration of advancing technology. Brands are getting more and more creative with their interactive marketing campaigns to boost their brand, gain brand awareness, and generate meaningful leads. 

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How Company Culture Can Improve Customer Experience

How Company Culture Can Improve Customer Experience

It’s a fundamental business principle that customers who have a great buying experience are far more likely to return. Every CEO knows that it is repeat business which really drives sales. Building a business relationship with a customer hinges on trust, but it can be easy to forget the human element and concentrate on the product.

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Communicating To The Millennial Healthcare Consumer

Communicating To The Millennial Healthcare Consumer

It’s no secret that the majority of information today is given and received online. It’s also no secret that patient experiences are generally unsatisfying. According to a recent study, about 81% of consumers say they are dissatisfied with their healthcare experience, yet providers overestimate the overall quality they give patients by more than 20%.

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5 Valuable Benefits of Event Marketing for Your Brand

5 Valuable Benefits of Event Marketing for Your Brand

Event marketing is an efficient way towards building the "like, trust and know" factor with your target audience. Live customer encounters allows you to create personable experiences that are hard to duplicate online. In fact, successful brands like TED Talks and Apple consistently leverage event marketing to connect with their audiences and build loyalty.

Here are five extraordinary benefits of event marketing and why your brand should begin leveraging this strategy in it's marketing plan.

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6 Critical Steps to Launch a New Brand Identity

6 Critical Steps to Launch a New Brand Identity

 

If you do it right, your brand identity communicates what's uniquely best about your company. And for a new brand to be effective, your need to expose your target audience to it repeatedly. An effective launch for your new brand identity will accomplish both objectives, but only if you do it right.

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The Art of Telling Your Brand Story

The Art of Telling Your Brand Story

The brand is so much more than a product or service. It often tells a story. Most of the time the story is the impression that the company wants to use to put out. It is easy to get distracted by putting emphasis on the product or service and not heavily consider the brand's impression. 

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The Importance of Brand Consistency

The Importance of Brand Consistency

Branding is an essential element of any marketing strategy. A brand is defined by how consumers perceive and think about your company, which is why making a lasting impression with consistent branding is crucial to success. When you think about what makes up a brand, it is easy to list things like the logo, content design and the key messages you spread to your audience, but it’s important to note that if your efforts are not aligned  – your marketing efforts will not be successful. 

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