Interactive Branding in 2018

Interactive Branding in 2018

Engaging with customers has taken on a whole new level with the acceleration of advancing technology. Brands are getting more and more creative with their interactive marketing campaigns to boost their brand, gain brand awareness, and generate meaningful leads. 

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Marketing the Madness

Marketing the Madness

Invested in college basketball or not - you still have to deal with the madness of March. (You can't stop the waves, but you can learn to surf.) People all over the nation have been participating in bracket challenges since 1851 for a chess tournament in London, in 1877 for the Wimbledon tennis championship, and finally, bracket pools appeared in the 1970s when 32 teams competed in the American basketball NCAA tournament. 

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How To Prevent Communication Issues in a Remote Workforce

How To Prevent Communication Issues in a Remote Workforce

84% of organizations today have a remote workforce. There can be huge benefits to both employers and employees; talent pool expansion, employer cost savings, increase productivity and improvements in employee satisfaction are just a few.  

However, working remotely does have its challenges. Communication and collaboration can be difficult.  Taking advantage of technology and setting up some simple guidelines can help minimize these.

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Do Your Job - Your Business' Success from the New England Patriots Dynasty

Do Your Job - Your Business' Success from the New England Patriots Dynasty

Forbes recently put out an article arguing that the New England Patriots have this uncanny approach to their team that, in short, delivers results. Under Bill Belichick, the Patriots have gone 226-80, 26-10 in the postseason with five Super Bowl wins; the most Super Bowl wins by a head coach (out of 8 Super Bowl appearances). There is no question that Bill’s coaching ability has played a major role in the Pats Dynasty. The lessons, choices, and adjustments he’s made exemplify applicable moves that can be made to your business to have a similar impact.

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Great Recruitment Videos And Why They Work

Great Recruitment Videos And Why They Work

Let’s put it plainly – video is king. For HR, hiring managers, and marketers; recruiting has a massive branding implication that needs to be nailed in order to reach the best and brightest. Video is the perfect medium for displaying a variety of characteristics on why they should apply for your company or specific position.

 

The challenge that many companies face is to generate a traffic-friendly recruitment campaign that would allow them to attract the brightest minds across the country or the globe. Talent recruitment and development is often a cornerstone in top companies searching for this. But recruiting the best talent is competitive, and companies need creative solutions to attract the right people.

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Communicating With Employees During A Crisis

Communicating With Employees During A Crisis

Crisis communication extends far beyond the spreading of important messages to the public. It also involves communicating with your employees when different problems arise. To execute a crisis communication strategy successfully, you need to know how to distribute information to your staff efficiently, and also be able to determine what information they need to know. If you have not taken this into consideration for your current crisis communication plan, here are a few tips to help you make necessary adjustments that will help boost productivity if disaster strikes.

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Crisis Communication: How To Anticipate, Prepare and Respond

Crisis Communication: How To Anticipate, Prepare and Respond

Depending on what type of business you have, a crisis could be anything from shipping a batch of defective products to a big client or having unsavory information about high-ranking employees leaked to the public.

A crisis can be anything that could potentially cause harm to your business and tarnish its reputation. This is why having crisis communication strategies in place is crucial. When a crisis arises, you won’t have time to waste while you get your ducks in a row figuring out what just happened and what to do.

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