Marketing the Madness

Marketing the Madness

Invested in college basketball or not - you still have to deal with the madness of March. (You can't stop the waves, but you can learn to surf.) People all over the nation have been participating in bracket challenges since 1851 for a chess tournament in London, in 1877 for the Wimbledon tennis championship, and finally, bracket pools appeared in the 1970s when 32 teams competed in the American basketball NCAA tournament. 

Read More

Why Healthcare Needs Content Marketing

Why Healthcare Needs Content Marketing

When it is all said and done, health is a business - and every business needs a content marketing plan. 78% of CMOs think custom content is the future of marketing, and while many companies have utilized this statistic in their business practice, the healthcare industry is often overlooked.

Read More