Design Is Not Art—But Both Can Strengthen Your Marketing

Design Is Not Art—But Both Can Strengthen Your Marketing

Design is not art, and your designers are not artists.

While it is true that designers may create great art, or artists may create great designs, the two creative worlds of art and design are ruled by different philosophies. Ignoring this reality can quickly derail any marketing project and create a frustrating riff between design team and client. Read ahead to learn about art's and design's respective roles in marketing.

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Print Isn't Dead - But It's Not The Same

Print Isn't Dead - But It's Not The Same

Print ranks as one of the top most influential mediums according to a December 2017 study by Clutch. Technology is not actually fully killing off print - with advanced POD (print-on-demand) devices, companies can maximize their investment in print with increasingly more deep and vibrant colors on more surfaces. Graphic design in 2018 will offer more creative opportunities for print marketing and advertisement.

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5 Powerful Reasons To Use Video In Your Marketing

5 Powerful Reasons To Use Video In Your Marketing

Forbes Magazine calls video marketing, "the future of content marketing." Facts support this assertion.

  • According to Forbes, video could claim up to 80% of web traffic by 2019
  • Adding a video to marketing increases click-through rates by 200%-300%
  • Embedding videos in landing pages increases conversions up to 80%
  • Customers are 64% more likely to buy a product after watching a video about it
  • 1/3 of time spent on the internet is spent watching videos

And just in case these statistics aren't enough to persuade you, these 5 reasons might.  

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How To Nail Your Upcoming Presentation

How To Nail Your Upcoming Presentation

If you have felt the feeling of anxiety before presenting in front of an audience, rest assured you are not alone. In fact, up to 80% of the population gets those same butterflies before taking their place at the front of the room. Here are some tips and trick to help you get through your next presentation with flying colors. 

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