Inventive has had the pleasure of partnering with March of Dimes for the last two years on one of their yearly events. With this collaboration, a video was produced that connected audiences to the journey of a NICU parent.Read More
Event marketing is an efficient way towards building the "like, trust and know" factor with your target audience. Live customer encounters allows you to create personable experiences that are hard to duplicate online. In fact, successful brands like TED Talks and Apple consistently leverage event marketing to connect with their audiences and build loyalty.
Here are five extraordinary benefits of event marketing and why your brand should begin leveraging this strategy in it's marketing plan.Read More
With the cost involved in staging a corporate event or training it’s easy to pass over the idea of documenting it. After all, surely that just means more cost and more time. Yet, once you've explored the possibilities, you soon start to realize the power of video communication.Read More