Design Is Not Art—But Both Can Strengthen Your Marketing

Design Is Not Art—But Both Can Strengthen Your Marketing

Design is not art, and your designers are not artists.

While it is true that designers may create great art, or artists may create great designs, the two creative worlds of art and design are ruled by different philosophies. Ignoring this reality can quickly derail any marketing project and create a frustrating riff between design team and client. Read ahead to learn about art's and design's respective roles in marketing.

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Print Isn't Dead - But It's Not The Same

Print Isn't Dead - But It's Not The Same

Print ranks as one of the top most influential mediums according to a December 2017 study by Clutch. Technology is not actually fully killing off print - with advanced POD (print-on-demand) devices, companies can maximize their investment in print with increasingly more deep and vibrant colors on more surfaces. Graphic design in 2018 will offer more creative opportunities for print marketing and advertisement.

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