Writing content has many benefits. When it's all said and done, every business needs a content marketing plan. Writing good content is a more complex task than one would think, and some are better than others.Read More
It has been predicted and theorized for centuries – but one can argue that we’re seeing the exponentially of the effects today: Technology has proved to be a bountiful resource for people of all ages to perform the everyday tasks that have taken up much of our time in the past.Read More
Super Bowl commercials got plenty of buzz when it comes to what went on in between game time. Whether it was Tide’s takeover or Alexa’s lost voice; there seemed to be a healthy conversation going on over who won the hearts of the audience.
What seemed to have caught many eyes was the short commercial for The Cloverfield Paradox, which was promoted just hours before it was going to be released on Netflix after the Super Bowl game. There was no warning, no second trailer, and not even really a campaign. This marketing strategy is very surprising when you look back at J.J. Abrams previous films.Read More
Let’s put it plainly – video is king. For HR, hiring managers, and marketers; recruiting has a massive branding implication that needs to be nailed in order to reach the best and brightest. Video is the perfect medium for displaying a variety of characteristics on why they should apply for your company or specific position.
The challenge that many companies face is to generate a traffic-friendly recruitment campaign that would allow them to attract the brightest minds across the country or the globe. Talent recruitment and development is often a cornerstone in top companies searching for this. But recruiting the best talent is competitive, and companies need creative solutions to attract the right people.Read More
Customer journey mapping, or CJM, is described as data that visually illustrates the customer’s experience through their perspective. CJM acts as a visual storytelling of how your customers experience your product or service from their initial contact all the way through their development of a long-term relationship with your company.Read More
It is no secret the traditional ways of reaching your customer have changed. Here is a closer look at the top 5 innovations and trends that drastically changed the marketing landscape by pushing businesses to new levels of creativity.Read More
What is the Customer Life Cycle?
Unlike product life cycles, customer life cycles focus primarily on creating a lifetime value of your brand to a client. It analyzes all of the different stages a customer will go through while purchasing and using your product or service and identifies the various needs of your client during these steps. For example, a person making vacation plans will need to buy a plane ticket, arrive at the airport to depart, and return to the airport to fly back home. Including package options for hotels or car rentals is an excellent way to enhance customer experience and awarding them rewards for their miles after their travels creates an incentive for them to do business with the same airline company again in the future.Read More
Video marketing is becoming more and more relevant than ever. It can be a great tool for generating interest and targeting new customers because giving them a visual of your brand will instill a lasting impression within their memory. Videos also make ideal content for sharing on social media which will ultimately help boost your online traffic.Read More