Review: The Cloverfield Paradox and their One-Of-A-Kind Movie Marketing Strategy

Review: The Cloverfield Paradox and their One-Of-A-Kind Movie Marketing Strategy

Super Bowl commercials got plenty of buzz when it comes to what went on in between game time. Whether it was Tide’s takeover or Alexa’s lost voice; there seemed to be a healthy conversation going on over who won the hearts of the audience.

What seemed to have caught many eyes was the short commercial for The Cloverfield Paradox, which was promoted just hours before it was going to be released on Netflix after the Super Bowl game. There was no warning, no second trailer, and not even really a campaign. This marketing strategy is very surprising when you look back at J.J. Abrams previous films.

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Communicating To The Millennial Healthcare Consumer

Communicating To The Millennial Healthcare Consumer

It’s no secret that the majority of information today is given and received online. It’s also no secret that patient experiences are generally unsatisfying. According to a recent study, about 81% of consumers say they are dissatisfied with their healthcare experience, yet providers overestimate the overall quality they give patients by more than 20%.

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How To Convey Emotions In Your Videos

How To Convey Emotions In Your Videos

Videos are a powerful marketing tool and like other marketing content should catch people's eye. Beyond making the video visually appealing, you want to appeal to people's emotions and make them feel something. When they do, they're inclined to know more about your business and share the video.

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5 Online Marketing Guidelines To Help Your Business Succeed

5 Online Marketing Guidelines To Help Your Business Succeed

A critical factor in the success of any business is marketing, and the future of successful marketing is online. Whether your business uses traditional websites, social media marketing such as Facebook or Twitter, or a mix of all of them, the key to successful marketing is embrace the many opportunities that online marketing can present to the marketing-savvy business. Unfortunately, the success of online marketing does not come without risk. Companies who jump into online marketing without understanding the basics of how to make online marketing work for their business not only risk losing future customers but alienating current customers.

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