Great Recruitment Videos And Why They Work

Great Recruitment Videos And Why They Work

Let’s put it plainly – video is king. For HR, hiring managers, and marketers; recruiting has a massive branding implication that needs to be nailed in order to reach the best and brightest. Video is the perfect medium for displaying a variety of characteristics on why they should apply for your company or specific position.

 

The challenge that many companies face is to generate a traffic-friendly recruitment campaign that would allow them to attract the brightest minds across the country or the globe. Talent recruitment and development is often a cornerstone in top companies searching for this. But recruiting the best talent is competitive, and companies need creative solutions to attract the right people.

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How to Distribute Video Via Email

How to Distribute Video Via Email

Online marketers have been successfully using email to connect with their target audience for years. Content consumers are increasingly turning to video as a primary source of information. Wouldn't it, therefore, make sense to use videos as part of your email marketing efforts? 

Using videos in email marketing works, especially if you know how to distribute them. Ultimately, how you distribute video depends on your goals in sending the video.

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How To Convey Emotions In Your Videos

How To Convey Emotions In Your Videos

Videos are a powerful marketing tool and like other marketing content should catch people's eye. Beyond making the video visually appealing, you want to appeal to people's emotions and make them feel something. When they do, they're inclined to know more about your business and share the video.

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5 Powerful Reasons To Use Video In Your Marketing

5 Powerful Reasons To Use Video In Your Marketing

Forbes Magazine calls video marketing, "the future of content marketing." Facts support this assertion.

  • According to Forbes, video could claim up to 80% of web traffic by 2019
  • Adding a video to marketing increases click-through rates by 200%-300%
  • Embedding videos in landing pages increases conversions up to 80%
  • Customers are 64% more likely to buy a product after watching a video about it
  • 1/3 of time spent on the internet is spent watching videos

And just in case these statistics aren't enough to persuade you, these 5 reasons might.  

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The Best Ways to Distribute Marketing Videos

The Best Ways to Distribute Marketing Videos

Video is a crucial element to include in any marketing plan because of the immediate interaction it creates with clients, and because of the massive audience available online. According to the Cisco Visual Networking Index Forecast, by 2020 nearly 82% of all IP traffic will be video. This means that the need to have video marketing is going to grow substantially in the coming years. Since so many people consume video in today's marketplace, it is important to have a strategy before distributing your video. Know where you want to distribute beforehand so that you can optimize your output to the most number of customers. 

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How To Attract Customers Using Video

How To Attract Customers Using Video

Video marketing is becoming more and more relevant than ever. It can be a great tool for generating interest and targeting new customers because giving them a visual of your brand will instill a lasting impression within their memory. Videos also make ideal content for sharing on social media which will ultimately help boost your online traffic.

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Why You Should Document Your Event - The Value of Recording Corporate Knowledge

Why You Should Document Your Event - The Value of Recording Corporate Knowledge

With the cost involved in staging a corporate event or training it’s easy to pass over the idea of documenting it. After all, surely that just means more cost and more time. Yet, once you've explored the possibilities, you soon start to realize the power of video communication.

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