Every nonprofit needs an elevator pitch. The questions that will make or break your network, (which includes donors, volunteers, and supporters) is "What does your nonprofit do and why do I need to care?". The answer to this questions must be delivered and understood to convey your mission and purpose.
This year a major study conducted that "many nonprofits are stuck in a vicious cycle that threatens their ability to raise the resources they need to succeed." A project of CompassPoint and the Evelyn and Walter Haas, Jr. Fund, UnderDeveloped - a National Study of Challenges Facing Nonprofit Fundraising surveyed 2,700 executive directors and development directors at the nation's nonprofits.
When pitching your nonprofit to a potential donor, volunteer, or board member; it's important that the pitch sends out the right message. The pitch should not encapsulate a "please help me" vibe, rather it should spark a belief in the organization's impact.
Videos are an excellent way to hone in on your target audience and gain their support. By utilizing not only the power of a good cause but all the elements that video can offer; video marketing is an excellent tool for capturing imaginations and evoking emotions.
An excellent example of such a video is the Rhode Island Blood Center campaign that helped raise awareness around the need for platelets and platelet donations. Similarly the Second A Day videos done by Save the Children uses video to encapsulate their message. These videos are perfect examples of the impact that video has and how to get in sync with your target audience.
Now whether you are a charitable cause, a philanthropist, a local government, community foundation, or a fundraising campaign; a story that provides a well thought out statement can lead to not only individual donations but to qualify for program-specific grants and philanthropic donations.
According to Giving USA, charitable donations reached more than $373.25 billion in 2015. 71% of those came from individuals. Personal solicitations can be essential in the early stages of your nonprofit. Personalizing the appeal of your nonprofit's story will gain supports and make them loyal. The most efficient method of pitching to donors is to reach out to them individually. Developing relationships with individuals will be one of the primary goals in your pitch, and rehearsing what to say in any situation of the conversation is very important to come off confident and trustworthy.
No matter what the cause, the business, or the brand; nonprofits need to find revenue somewhere. Contact us to hear about what we can do to get your message across and rake in the revenue.