Digital marketing can provide your business with tremendous benefits if done correctly. As with every strategy, there are pitfalls that you will want to avoid. Here are nine mistakes you will want to steer clear of.
1. Not Having Clear Campaign Goals
If you do not clearly define your goals, then it will be impossible to see results with your marketing efforts. Define short-term and long-term goals with milestones you aim to achieve with different campaigns.
2. Not Targeting the Right Audience
As part of your marketing strategy, you need to define your customer segments according to different demographics. You may need to tailor individual campaigns to different customer segments in order to get the intended effect.
3. Not Employing a Customer-Centric Mindset
Existing and potential customers should always be at the heart of your campaigns because they are the ones who will be receiving your message, and who will ultimately decide whether or not to do business with you.
4. Impersonal Approaches (or Incorrect Personalization)
Something that many brands fail to realize is that customers want to feel cared about. This is why you need to adjust which messages you are sending to different audiences and make as much of an effort as you can to make them feel like you are addressing customers individually.
5. Overlooking Mobile-Friendliness
Consumers, more than ever, are using their phones or tablets to purchase products and services. If your online presence is not mobile-ready, then you could be missing out on a huge chunk of potential sales.
6. Being Anti-social on Social Media
Interacting with your followers on social media is a great way to develop personal relationships with customers. Not only does this make your followers feel cared about, it shows that you are taking the initiative to readily communicate with them which establishes credibility.
7. Buying Social Media Followers
It’s all about quality, not quantity with this one. Purchasing followers will do you no good if you have high follower rates with zero activity from them. Building a large following takes time and effort, but it is worth it if your followers are real people who followed you because they have a genuine interest in your brand.
8. Not Measuring Results
Every marketing campaign needs to be analyzed upon completion in order to determine what is working and what is not. If you do not collect this data, you will never know what to change about your current strategy to make it more effective.
9. Producing ‘Filler Content’
Brands that produce content for the sake of having content rather than offering relevant messages will lose their following. Create content that speaks to your customers’ specific interests.