Recent data provides a compelling case for video content marketing. Below the download are some statistics that provide shocking insights from a marketing point of view.
Let's start with your typical organic traffic goals: According to this Your Story article, posts get 157% more traffic when they have videos.
"No matter what you're promoting, be it business, blog or brand, videos help bring in more visitors."
Adding a video to a post could more than double its traffic. Videos are engaging, easy to share, and easy to consume.
In this Marketing Land article... well the quote speaks for itself,
"If Cisco's projection that 82% of all consumer web traffic will be video-based by 2021 comes to fruition, it's crystal-clear that the adoption of video has to be a matter of "when" and not "if" for SMBs."
The article also makes the point that businesses aren't responding to the video marketing trend. There is potential here for those who get their act together and start incorporating videos in their marketing campaigns.
The 18-29 YO demographic
They love videos to an extent that is pretty surprising. According to this Marketing Dive article, almost 19 out of 20 people from this demographic watch online TV:
"94% of 18 to 29-year olds watch some form of online TV, making them the only demographic that prefers online streaming over offline TV viewing."
A testament to Netflix, YouTube, Twitch and the impact they've made. Younger demographics are rapidly moving away from cable TV.
In this current state, video content marketing is a great opportunity for businesses. it's more effective now that it will ever be, since others will eventually catch on and start creating videos of their own.