With the cost involved in staging a corporate event or training it’s easy to pass over the idea of documenting it. After all, surely that just means more cost and more time. Yet, once you've explored the possibilities, you soon start to realize the power of video communication.
Using Video to Capture and Convey Policies, Messages, and Trainings
Consider the event you've been busy planning this past week or month. A key indicator of success is the number of attendees who get its key message. The more people who attend, the more people will get that message. This figure, however, is limited by the time span of the event and the accessibility of the venue. In another scenario, you may wish to repeat a training seminar, but the budget’s not there to stage it live again.
Now imagine you had arranged to document the whole event from start to finish. Those who couldn’t attend the live event can now watch it later by accessing your company’s digital library. New training procedures, new company directives, and other critical elements of corporate governance can be absorbed at no extra cost. It doesn’t stop there. You can place video clips on your company website, or send them to your local news or cable channel. Corporate event video communication should be accessible to your employees, but why limit it to your internal audience? Giving the general public access to your corporate event videos helps build brand awareness and loyalty, as well as reinforcing company values.
Benefits of Engaging Professionals to Document Corporate Knowledge
The decision to engage a professional video documenting company can provide a number of benefits. Companies specializing in video communication don’t just record, they produce the best viewing experience in video form, leaving you to focus on managing the event. Amateur video just doesn’t have the same quality and can be distracting, obscuring the company message. Viewers can quickly lose interest when the recording is not of high quality. A professional video company invests thousands of dollars in video equipment, can muster years of expertise in lighting, audio use and editing. They understand the concept of production value; this is important when you consider your company image is at stake.
Knowledge remains one of the most valuable assets that corporations have. Video documentation can provide your company with something that can be built upon and used for years to come. Knowledge can be retained and shared through video presentations and multimedia formats to suit and reach a broad audience – from new employees to shareholders to customers and members of the community.