Video Identity

Leveraging your existing brand, the goal is to create design elements that will take your brand further and provide consistency across your videos assets. Whether its the logo animation, lower third graphics, transitions or opening graphics.


Logo Reveal

Added to the beginning or end of a video.

Logo Option 1: Animated logo on white background. Remove reflection and light flare.

Logo Option 2: Clear to White

Logo Option 4: 3D spin to white background. Reduce lighting effect

Logo Option 3: Example of other Safway Brands. Clear to white


Logo Bug:

Full color and watermarked logo "bugs" are styled so it does not draw too much attention to itself, and positioned away from the main focus of the video.  

 

Logo Bug: Soft White V1

 
 
 

Opening or transitional bumpers

These 9 second clips can be used before the start of a video, or transition between videos (i.e. trade show loop). All of these graphics align with the BrandSafway brand and provide a consistent look. We suggest that you select all or as many as you like as options to provide flexibility.

How will it be used?
Not all videos will need a title/opening graphic as they may be more impactful without them, for example if there is a voice over that clearly helps the audience identify the company and topic - SafwayAtlantic Overview  


Opening Option 9

Opening option 11


Opening option 10


Lower Thirds

All of these graphics align with the BrandSafway brand and provide a consistent look. We suggest that you select all or as many as you like as options to provide flexibility.  Note: The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. 

Lower Third Option 7

Lower Third Option 8. Add logo to next version


Video Transitions 

Video transitions used to join two shots together. These custom transitions can be used to jump between storylines, switch to another point of view, or move backward or forward in time. 

Transition Option 1

Transition option 3 *favorites

Transition Option 5

Transition Option 2

Transition option 4 *favorites

Transition option 6