THE CHALLENGE

Bell Helicopter wanted to penetrate the tough European market and so challenged Inventive to film and produce a video testimonial on top of a mountain in sub-zero temperatures, which captured its successful relationship with Swiss transport and rescue company, Air Zermatt.

THE SITUATION

A manufacturer of a broad range of civil and military helicopters, as well as civil and military tiltrotor craft, Bell Helicopter is changing the way the world flies with safe and superior vertical lift technology that saves lives, preserves freedom, and provides customers with exceptional value.

Straddling the border between Switzerland and Italy, the Matterhorn is known as “The King of Mountains,” it’s a magnet for adventurers and is the most photographed mountain in the world. Bell Helicopter wanted to reinforce its reputation as a global leader in vertical lift technology by filming a valued client’s testimonial on top of the mountain - one they could then go on to share with prospective customers in the tough European market.

THE RESULTS

Video testimonials offer a ton of credibility because they tell a story from a first-hand perspective. Inventive had just one week to prepare for the shoot, which would be in a sub-zero climate and involve trains, planes, automobiles, and a helicopter.

The breakthrough customer testimonial helped Bell Helicopter to penetrate the the tough European market with its 429 helicopter. The video Inventive created is the most-viewed customer testimonial video on Bell Helicopter’s social media channels.