The Challenge
Bell Helicopter, an innovative civil and military helicopter and tiltrotor manufacturer, sought to enter European markets and reinforce its reputation as a global leader in vertical lift technology.
The Approach
To help Bell Helicopter enter this new sector, we filmed and produced a video testimonial atop the world’s most photographed mountain, the Matterhorn, straddling both Switzerland and Italy. In sub-zero temperatures, our team filmed the testimonial to capture an authentic customer experience of the 429 helicopter.
The Value
In aligning Bell Helicopter with the Swiss transport and rescue company, Air Zermatt, through a credible, first-hand testimonial, our team strengthened the company’s competitive position in Europe. The video our team created is the most-viewed customer testimonial on Bell Helicopter’s social media channels.