With an investment in new platelet technology, Rhode Island Blood Center (RIBC), the primary, statewide life-saving blood and blood product provider, aimed to increase public awareness about the constant need for platelet donations.
Research led our team to take an educational approach, spreading knowledge to increase the number of donors willing to donate platelets. Our team strategically positioned donors as the “heroes” and crafted a multi-touchpoint marketing initiative revolving around the blood donation narrative.
Marketing materials included an informational brochure, mailer, educational animation, and a lighthearted live-action film outlining all the ways in which platelet donations can benefit a donor. Our print materials continue to be distributed at RIBC donation sites and each video continues to promote platelet donation through the organization’s social channels and email campaigns.