The Challenge
Textron Inc., a global network of world-renowned companies and brands including Bell Helicopter, Cessna, Beechcraft, E-Z-GO, Jacobsen, and more, holds an annual global leadership meeting (GLM) to award the conglomerate's top 300 innovators and teams from its nine business units across the world.
The Approach
Our team works with Textron to construct a three-day gathering composed of a general session, a community service activity, an awards dinner, and breakout meeting opportunities. From full-scale speaker support and custom presentation design pre-conference, to production during the conference, and communications distributed post-conference, we craft a truly comprehensive event.
The Value
After ten years, we continue to design and manage every aspect of the production. We balance consistent event formatting with variations and surprises to establish the GLM as an annual tradition, while keeping the gathering fresh and innovative. Our post conference communication materials reinforce lessons, unite leadership, and continue to boost morale long after Textron leaders return home.
“The Inventive team produces nearly all the presentation and video content for Textron’s annual Global Leadership Meeting, and many other videos and digital productions. Textron is a complex business, made up of 20 different businesses. For over 10 years, we have worked closely with the Inventive team to help simplify our story for internal and external audiences. Many Textron businesses consider Inventive as a virtual extension of their own marketing communications teams because they approach every project with a deep knowledge of our business, and they bring the right questions to the table as we think through possible creative directions.”
