THE CHALLENGE

Textron wanted to ensure that their annual global leadership meeting was an experience that helped teams from across nine businesses benchmark their performance and motivated them to innovate and excel. Each year the leadership meeting takes place in the first few weeks of the new year and includes an annual awards ceremony that celebrates the conglomerate’s top innovators and teams worldwide.

THE SITUATION

With over 300 of Textron’s top leadership from nine businesses worldwide, we needed to create a three day event that included general session, a community service activity, an awards dinner, and breakout meeting opportunities for leaders.

Speakers are selected from throughout the organization to present on topics to share, repeat, and leverage across the enterprise.

THE RESULTS

Inventive was responsible for selecting an appropriate location for the leadership meeting prior to the event, and managing and producing the entire event from beginning to end, which included providing comprehensive, 24/7 support for each speaker, and crafting internal communications to go out after the event to reinforce lessons learned, unite leadership, and boost morale.

The new-and-improved event format provided an opportunity for teams across nine companies to benchmark their performance against top innovators at other Textron companies, while motivating business leaders to innovate and excel.

 

 
Dave Sylvestre Headshot.jpg
The Inventive team produces nearly all the presentation and video content for Textron’s annual Global Leadership Meeting, and many other videos and digital productions. Textron is a complex business, made up of 20 different businesses. For over 10 years, we have worked closely with the Inventive team to help simplify our story for internal and external audiences. Many Textron businesses consider Inventive as a virtual extension of their own marketing communications teams because they approach every project with a deep knowledge of our business, and they bring the right questions to the table as we think through possible creative directions.
— Dave Sylvestre, Corporate Communications, Branding, Public Relations and Marketing