Effective images communicate something clearly to our audience. Photography and illustration are powerful, engaging elements that add real value when used appropriately and consistently alongside our content. Please follow these guidelines on the best ways to select and present your imagery.


Photography

Photographs add depth to a blog and are very useful in conveying meaning. They are also attractive to the eye and are easy to scan, breaking up the page in an interesting way. We look to use vibrant and high-quality, editorial styled images. What makes a good photo? Here are some pointers:

Before using photography, you should consider the message:

  • What do you want to communicate?
  • What message should the photo contain to meet the users' needs? (such as showing what a committee meeting looks like)

What makes a good photo? Here are some pointers:

  • Only use the photo if it genuinely adds to the value of the article
  • Use photographs that capture a moment in time and aren't staged or fake
  • Use photographs that show diversity (young, old, different ethnic backgrounds)
  • Use photographs that are relevant to the article or content it's related to
  • Use photographs that are helpful and convey something that is difficult to put into words
  • Use .jpg for pictures and .png for graphics or diagrams
  • Use images that are taken by Inventive Marketing + Communications wherever possible (make sure you get sign-off for use in the public domain).

Preferred image source:
https://unsplash.com/ (free, vibrant high-resolution images)

Additional source:
https://www.shutterstock.com (Inventive subscription required. Be sure that photos are for non-editorial use)


Example of Good Photography


Don't use overly staged shots

 Bad Example

Bad Example

 Bad example

Bad example

 bad example

bad example

 Good Example

Good Example

 Good Example

Good Example

 Good example

Good example


don't show heavily photoShopped images or Unnecessary illustrations

 bad example

bad example

 good example

good example

 bad example

bad example

 good example

good example


don't stretch or alter the Original image aspect ratio

 bad example

bad example

 good example

good example


also please don't

  • Show any kind of potentially offensive or sexual images
  • Use copyrighted material from other sites without permission or watermarked images
  • Show open packaging or pharmaceutical drugs that could have been tampered with.
  • Show brand names unless they are in context with the article
  • Import a very large photo and then use code to shrink it down to your desired size - this impacts page load times and is expensive for the user to download. Only use the correct image size to begin with
  • Use poor quality imagery that's pixelated

illustrations and infographics

Infographics and illustrations are a great way to share information or tell an interesting story. Infographics and illustrations are mostly used on social media and blogs. They should:

  • Be appropriate to the device where the graphic will be displayed
  • Be simple and easy to understand
  • Be accurate - artwork should reflect the data accurately
  • Provide sources of data - references add credibility
  • Use color with care – use Inventive Marketing + Communication color palette where possible
  • Ensure contrast between text and background colors
  • Be useful, shareable and relevant

Use Canva to create graphics, illustrations and infographics. For more complex design have in house design assist you.