The Challenge

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To celebrate their fifteenth nonprofit year, March of Dimes RI, an organization striving to improve the health of mothers and babies, partnered with local businesses and individuals to host the Signature Chef Dinner Fundraiser and sought help in communicating the true importance of their cause to audience members.

The Approach

 

Our team designed and produced a video featuring fifteen chosen families who each represent the varied ways—from research to advocacy to education—that the March of Dimes offers support. Moving between frames of families and infants fragilely developing in the NICU to those same children now growing and enjoying life outside, our video constructs an emotional journey.

The Value

 

Connecting the audience to a mission through emotion, the video ends on a call to action: support the March of Dimes on the quest to prevent birth defects, premature births, and infant mortality. Debuted for the audience immediately before the Signature Chef Event Auction, the video directly helped raise $137,000 in one evening. Post event, March of Dimes RI continues to utilize the video as they raise awareness for their cause.