The Challenge

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Textron Systems, an international technology and multi-terrain vehicle leader, needed to rebrand and launch the company’s next generation platform, the Tactical Unmanned Aircraft System (TUAS), representing the production model of the developmental Shadow® M2, at the world’s largest aviation and space industry event, the Paris Air Show.

The Approach

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Working side-by-side with the Textron Systems team on everything from the product name to design aesthetics, we aligned the launch with potential customers and target audiences. Designing the brand identity around the company’s TUAS lineage allowed our team to align brand aesthetics with the production-ready marketing story.

The Value

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Leading up to the Paris Air Show, our team produced teasers and pre-launch, reusable assets including media images, launch invites, videos, and product capability vignettes. The Paris Air Show NIGHTWARDEN™ launch was a success, with broad aviation media coverage, and earned Platinum for the 2018 AVA Digital Awards and 2018 Hermes Creative Awards.

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The Inventive team became my creative family and they never once let me down. When it came to helping me launch an international rebrand, they were driven to make the multi-year campaign an international success. From the look and feel of the imagery, advertisements, videos and communication strategy to the way we reshaped the conversation taking place in my industry — Inventive was there to help me understand the audience, how to disrupt the status quo and push the expectations for my future customers. I will choose the Inventive team time and time again.
— Taylor Cox - Marketing & Communications Business Partner, Textron Systems