Textron Systems, an international technology and multi-terrain vehicle leader, needed to rebrand and launch the company’s next generation platform, the Tactical Unmanned Aircraft System (TUAS), representing the production model of the developmental Shadow® M2, at the world’s largest aviation and space industry event, the Paris Air Show.
Working side-by-side with the Textron Systems team on everything from the product name to design aesthetics, we aligned the launch with potential customers and target audiences. Designing the brand identity around the company’s TUAS lineage allowed our team to align brand aesthetics with the production-ready marketing story.
Leading up to the Paris Air Show, our team produced teasers and pre-launch, reusable assets including media images, launch invites, videos, and product capability vignettes. The Paris Air Show NIGHTWARDEN™ launch was a success, with broad aviation media coverage, and earned Platinum for the 2018 AVA Digital Awards and 2018 Hermes Creative Awards.