The Challenge

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Textron AirLand, a division of Textron Aviation, was developing a new aircraft—the jet-fast, quickly reconfigurable, precision-strike-capable Scorpion—and needed to start selling its tactical advantages while the product was still being designed and built.

The Approach

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Recognizing the importance of developing sales approaches pre product launch, our team selected a video-centric approach to designing assets showing potential Textron AirLand customers what the new, cutting-edge Scorpion is capable of.

The Value

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Combining 3D animated videos with a product overview and the test vehicle’s first flight footage allowed us to highlight the aircraft’s advanced capabilities, while enabling viewers to envision how they might use their own Scorpions. With the Scorpion now on the market, our team’s video is a key tool for its sales team.