The Challenge
Entegris, a provider of products and systems for handling specialty chemicals and advanced manufacturing materials, required a company advertisement to be used for their sponsorship of the SemiCon West SmartWorkforce Pavilion and for top STEM talent recruitment.
The Approach
After working with Entegris to understand their approach to high performance material handling, we created a 60-second video demonstrating the company’s internal prospects and customer-facing values. Establishing the company’s mission attracts both trade show attendees as customers and young STEM professionals as prospective employees.
The Value
By situating Entegris as a solution, our team positioned customers to understand how working with Entegris could grow their futures and career-seekers to understand how Entegris can enable a successful future working on the cutting-edge of global technology. The video is used at industry and talent acquisition events, on social media, and on the company’s website.