The Challenge

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Entegris, a provider of products and systems for handling specialty chemicals and advanced manufacturing materials, required a company advertisement to be used for their sponsorship of the SemiCon West SmartWorkforce Pavilion and for top STEM talent recruitment.

The Approach

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After working with Entegris to understand their approach to high performance material handling, we created a 60-second video demonstrating the company’s internal prospects and customer-facing values. Establishing the company’s mission attracts both trade show attendees as customers and young STEM professionals as prospective employees.

The Value

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By situating Entegris as a solution, our team positioned customers to understand how working with Entegris could grow their futures and career-seekers to understand how Entegris can enable a successful future working on the cutting-edge of global technology. The video is used at industry and talent acquisition events, on social media, and on the company’s website.