The Challenge

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Textron Inc., a global network of world-renowned companies and brands including Bell Helicopter, Cessna, Beechcraft, E-Z-GO, Jacobsen, and more, sought to establish a campaign to recruit the brightest minds across the country.

The Approach

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Recognizing the significance of talent acquisition and development to Textron, and the competitive nature of Fortune 500 recruitment, our flexible multimedia materials enabled Textron recruiters to tailor each college visit and career fair presentation to suit each unique audience.

The Value

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Our recruitment campaign positioned viewers to envision themselves experiencing all of the opportunities showcased in the video and to understand how careers with Textron can enhance their lives.