THE CHALLENGE

Textron needed a recruitment campaign that would allow it to attract the brightest minds across the country.

THE SITUATION

Talent recruitment & development is a cornerstone of this Fortune 500 company. But recruiting the best talent is competitive, and the company needed Inventive’s help to attract the brightest minds across the country.

THE RESULTS

Inventive created a recruitment campaign for Textron that featured a captivating video and engaging presentation to be used side-by-side on college visits and at career fairs. The presentation offered flexibility for individual presenters so that it could be tailored to suit each audience and presentation length.

With Textron's focus on recruitment, this is one more tool in their arsenal; they can give prospective employees an overview of the company, and let them know about opportunities that exist within the enterprise.