THE CHALLENGE

Textron Systems had a new, differentiated image and identity, but needed to interpret that for its trade shows worldwide.

THE SITUATION

After Inventive helped Textron Systems to develop a new identity that positioned the brand as an international leader, the company faced a new challenge: how to interpret the new brand guidelines for trade shows according to each business segment, not the individual products.  

THE RESULTS

Following the rebranding efforts, Inventive created booth graphics and a series of vignettes for each market, which highlighted the features and capabilities of each product, and underscored Textron System’s ingenuity and commitment creating value across diverse business lines.

The stronger, more cohesive image and identity delivered a compelling message about Textron System’s capabilities and created a sustainable and worldwide marketing standard for each of the company’s nine business units.


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