Moving Along the Color Factory's Experiential Conveyor Belt

Moving Along the Color Factory's Experiential Conveyor Belt

Earlier this month, most of the Inventive team traveled to the Big Apple on a quest to visit the Color Factory. In addition to being a fun trip out of the office, the mission was very topical. As a participatory installation that invites curiosity, discovery, and play, the Color Factory is also an incredible example of experiential and event marketing.

So what made it such a success?

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AUSA 2018

AUSA 2018

Earlier this month, part of the Inventive team traveled to Washington DC for the Association of the United States Army (AUSA) 2018 exhibition and trade show. We were thrilled to see our content and designs for Textron Systems come to life within the exhibition hall.

Our display designs continued to showcase Textron’s strongest products. This year, we helped Textron Systems launch their collaboration with Textron Off Road and announce their Next Gen Off Road vehicle, through an interactive kiosk and video.

After being inspired by hundreds exhibitors’ work and booths, we’re feeling good and ready for next year!

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March of Dimes Signature Chef Dinner 2018: Sophia's Story

March of Dimes Signature Chef Dinner 2018: Sophia's Story

An organization that is very close to our team’s hearts, March of Dimes, strives to improve the health of mothers and babies by working to prevent birth defects, premature birth, and infant mortality. Each year we partner with the organization on their Signature Chef event, helping to generate awareness and raise money to fund critical research and education opportunities. 

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Hermes Awards

Hermes Awards

Hermes Creative Awards is an international competition for creative professionals involved in the concept & design of marketing & communication programs. Inventive has won 6 Hermes Awards for a variety of projects ranging from Powerpoint design and interactive media to electronic media and video. Click on the images to learn more about each project.  

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November Project Newport

November Project Newport

Erin started and became a co-leader of November Project Newport, a chapter of the larger fitness movement November Project™, powered by The North Face. November Project™ is a community that brings people together to work out for FREE regardless of their age, athletic level, ethnicity, social status, or occupation. This is a group that grows through the love for the city/town/neighborhood and people in it.

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On Location: SafwayAtlantic

On Location: SafwayAtlantic

We've been so busy over here lately that we are a few weeks behind sharing some behind the scenes shots from one of our latest shoots.

Eric and Jess spent a week in NYC and NJ racing around the city from building site to building site, capturing our client, SafwayAtlantic. They do such a good job, that you barely notice just how many building sites are right under your nose until you start to take note. 

With outdoor shoots every day, they relied heavily on the weather radar. A mini tornado and torrential rains made for an interesting week of shooting, that is for sure. 

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AVA Digital Awards 2018

AVA Digital Awards 2018

The team at Inventive received eight prestigious awards at the 2018 AVA Digital Awards from The Association of Marketing and Communications Professionals.

The AVA Digital Awards is an international competition that recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that is part of digital communications. 

Congratulations to everyone on the Inventive team who worked on these projects and to the fantastic clients we worked with to take these projects from concept to reality. 

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Textron Systems Leadership Meeting

Textron Systems Leadership Meeting

If there is one thing that is a guarantee when it comes to the Textron Systems Leadership Summit, there is always some form of extreme winter. Usually its snowstorms...this time it was 70-degree weather in February. Thankful that we weren't battling the elements, we arrived and hit the ground running setting up the general session and putting the final touches on the content. 

In addition to the meeting content, we have been working with Textron Systems on their new internal employee branding Together Stronger. It was exciting to see the campaign come together and launched at the leadership summit. 

We always have fun working with the team at Textron Systems. Thanks for having us!

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New Years in Miami Beach...Oh and Some Work

New Years in Miami Beach...Oh and Some Work

For the last several years, the leadership meeting we produce for Textron has coincided with New Years. Before the busy week, our team had a little bit of fun, “Work hard, play hard” as they say. Coincidently, our hotel was hosting a New Years Eve bash, featuring Demi Lovato & Kygo. Our team learned an important lesson that night. All you need for a great New Years Eve is: a few bottles of champagne, a balcony within eye and ear shot of the concert, and a strong wireless signal to FaceTime your friends at midnight informing them that work life is “really rough right now”.

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Adobe MAX

Adobe MAX

This year, Erin and Jim attended Adobe Max in Las Vegas. The conference brings thousands of designers, developers, and business leaders together to learn new skills, discover the latest technologies, and discuss emerging trends.  The labs and breakouts Erin attended, revolved around graphic design and strategy, while Jim took the video and production route. Erin and Jim returned to the office with ideas on how to re-work projects and workflows and inspiration for new designs on current projects.

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Newport Marathon

Newport Marathon

Erin was able to check off a bucket list event, completing her first marathon. Erin is very involved in the local running scene of Newport, RI and was asked to take over the Run Newport Instagram account for the weekend. We were curious about Erin's strategy for the marathon, and she compiled all her thoughts into a handy chart which coincidently followed the 7 stages of grief. After we asked Erin if she would ever do another marathon, she quickly responded, "NO."

Update: Erin has verbally agreed to another marathon later in 2018 

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Behind The Scenes: How Do You Make That - Arctic Cat

Behind The Scenes: How Do You Make That - Arctic Cat

We just wrapped our shoot for the Textron How Do You Make That employee video series, featuring Arctic Cat's Snowmobile. This one was part shoot, part road trip and took our team to the north of the Midwest, Thief River Falls and St.Cloud, MN where winter was starting to show its face.

The lovely folks at Textron Specialized Vehicals and Arctic Cat showed us the ins and outs of the snowmobile production from raw materials, engine production, painting, seat making, sewing, and even sticker decals. 

We had some fun capturing this product and team, check out the pictures below!

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Inbound 2017

Inbound 2017

The line-up of keynote and spotlight speakers was stellar and had our whole team up early to ensure we got some great seats. Special highlights for our team were Michele Obama, Brené Brown, Piera Gelardi, Billie Jean King, Andy Cohen, Issa Rae, and Bozoma Saint John. 

Getting inspired doesn't necessarily come solely from the stages, but when you go throughout your time at Inbound, you become immersed in an environment filled with some of the brightest and most motivated business leaders from all around the world. With the 21,000+ attendees, our team couldn't avoid the feeling that we're not alone in the world of what we do. We were thrilled to get to know people that spend every day grappling with the same issues that we do, and by learning to tackle those issues together. 

Our time spent at Inbound was full of educational and entertaining content that gave us not only inspiration, but motivation to innovate our practices.  

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March of Dimes Signature Chef Dinner

March of Dimes Signature Chef Dinner

March of Dimes (MOD) is a non-profit close to the hearts of our team. An organization that works to improve the health of mothers and babies by preventing birth defects, premature birth and infant mortality. Each year we partner with MOD on their Signature Chef event to help generate awareness and raise money to fund critical research and education opportunities. 

The Signature Chef event is a delicious evening of food and wine provided by some of Rhode Island's incredible culinary talent, followed by an exciting live auction. This year Inventive created the video "They are small but mighty" that was launched at the event, to remind everyone the impact March of Dimes has on so many families.

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