The Challenge

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Textron Inc., a global network of world-renowned companies and brands including Bell Helicopter, Cessna, Beechcraft, E-Z-GO, Jacobsen, and more, sought to help its 35,000 employees across twenty-five countries each easily understand the Textron umbrella.

The Approach

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To create connections across Textron’s businesses, we developed techniques to raise internal awareness of each company’s capabilities. Our team developed and produced a “How It’s Made” video series, highlighting innovative products and manufacturing processes associated with each Textron company.

The Value

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The video series, featuring Textron brands’ diverse manufacturing processes and product offerings, improved knowledge-sharing and brand awareness within Textron’s widespread, 35,000-strong employee base, while increasing a sense of ownership and creating cross-continental connections.