THE CHALLENGE

Textron Systems' businesses are industry-leading developers and integrators of unmanned systems, advanced marine craft, armored vehicles, intelligent battlefield and surveillance systems, geospatial management and analysis systems, intelligence software solutions, precision weapons, piston engines, test and training systems, and total lifecycle sustainment and operational services.

As an international leader, Textron Systems needed an instantly recognizable visual identity that would help elevate its marketing in highly competitive markets.

THE SITUATION

Operating nine business units in highly competitive markets meant Textron Systems was under pressure to develop a new, differentiated identity that would create a visual impact across each of its marketing channels—one that would prove instantly recognizable; engaging its target audience and positioning the brand as a market leader.

THE RESULTS

Inventive updated the look and feel of Textron Systems’ entire brand: providing branding guidelines for each business unit where none previously existed, and equipping marketing teams with new advertising templates, logos, Powerpoint templates, and videos to bring the company’s different products and services to life.

A stronger, more cohesive image and identity showcases Textron Systems broad base of expertise, and provides a standard that ties together all of the company’s marketing materials; reinforcing its position as an international market leader.