The Challenge


As an international leader of technology and vehicles for air, land, sea, and space, Textron Systems needed an instantly recognizable visual identity to elevate its marketing across highly competitive industries.

The Approach

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To position the company’s nine business units competitively, we fully rebranded Textron Systems. From developing individual business unit brand guidelines to equipping marketing teams with all new assets, our strategy brought Textron Systems’ products and services to life.

The Value

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The high-impact, cohesive image and identity showcases Textron Systems’ broad base of expertise to engage target audiences. By adhering to our standard that unifies all of the company’s marketing materials, Textron Systems continues to reinforce its position as an international market leader.