The Challenge


The presentation highlighted Sherman + Reilly’s improvements and industry advantages. Hyperlinks throughout the presentation drove traffic to the company website, enhancing the sales team’s ability to seamlessly cross-sell products and increase revenue.

The Approach

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Our team assessed Sherman + Reilly’s national sales team’s need for an intuitive platform that representatives could tailor to address audience-specific goals, while keeping a focus on their number one industry differentiator: safety. We then designed a non-linear presentation, complete with navigation features for users to browse product lines, safety features, and services.

The Value


Sherman + Reilly, a leading tool and equipment manufacturer for underground and aerial transmission, and electrical power and communication system distribution, needed a sales tool to help them stand out in the underground and aerial transmission industry, while encouraging sales representatives to cross-sell and increase sales.